Retail
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Coach’s New AR Installation Lets You Try on Bags Without Stepping Foot in Store
Coach has partnered with AR platform Zero10 to create an innovative storefront AR try-on experience for shoppers passing by the brand’s SoHo store on Prince Street in New York. The AR installation allows people to virtually try on the brand’s popular Tabby bag in a variety of colors without stepping foot in-store. The window features…
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The Rise of RFID: How Retailers are Revolutionizing Inventory Tracking and Self-Checkout Systems
RFID, short for radio-frequency identification, has become increasingly popular in the retail industry in recent years. Although it has been around for several decades, its application has only recently taken off, with Zara, Uniqlo, and American Eagle among the many companies that have adopted RFID for enhanced inventory tracking and self-checkout systems. On a recent…
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Zegna Unveils 3D Configurator to Transform Made-to-Measure Experience
When you think of Italian luxury fashion house Zegna, technology probably isn’t the first thing that comes to mind. After all, the brand prides itself on its old-world approach to craft and personalized service. As Edoardo Zegna, the company’s Chief Marketing, Digital, and Sustainability Officer, put it, “We are the ultimate in slowness.” But that’s…
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Ralph Lauren’s New Miami Store Accepts Cryptocurrency
Ralph Lauren is making waves with its newest store opening in Miami’s Design District. It’s the first Ralph Lauren store to accept cryptocurrency payments, partnering with Bitpay to allow customers to pay with Bitcoin, Ethereum, and Polygon. And that’s not all – the brand is also collaborating with Web3 community Poolsuite to gift NFTs. This exciting partnership…